Why we should brand our teams.

3. VALUE

The way you present your club not only benefits the fans, but your team too. Appearing like a professional, well thought-out brand with solid values and even more solid branding can make the perception of your team’s value a lot higher. This doesn’t mean you have to spend lots of cash though, as this can be done through core values, messaging and integrity. By creating a brand that is consistent and unique, whether this is done through marketing or reflected by the team itself, you can begin to gain wider traction as a bigger club

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