Why we should brand our hockey clubs.

2.LOYALTY

Loyal fans can make or break a hockey club, so ensuring your brand is up to scratch to retain their loyalty is key. It’s human nature to lean toward supporting brands that share our values and that we feel are similar to ourselves, so you should be shouting about the great things that your hockey club is doing and encouraging your fans to back you. By branding your team well, you offer your fans the opportunity to truly identify with your brand.

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