While we understand that often your main focus remains on the game itself, there is no doubt that your hockey team and club is a brand within its own right, a brand that your fans, sponsors and club members feel an affinity with. That’s why branding is so important, regardless of the stature of your hockey club or team, to generate a positive rapport not only between team members, but a much wider audience that invests time and money into your team.
Firstly, let’s talk about why it’s so important for your hockey club to take on the form of a brand and the benefits that doing so can have.
In a sea of thousands of other hockey teams all competing against one another, it’s important to make your club stand out. While we know fans are often assured to come along simply because they love the sport and reside in the area your team is based, it’s still important to make your team known for having its own flair. Creating a club that has ‘something’ about it can make it much easier to attract new fans, players and even investment – it’s about making people want to be part of something bigger, and that something is your team